We may store information about your visit using cookies (small files of letters and numbers which are sent by us to your computer or other access device when you visit our website) which we can access when you visit our corporate site in future. We do this for the following reasons:
- recognising your preferences so you don't need to re-enter them on every visit
- tracking progress through online applications
- monitoring site performance and content popularity
- remarketing: using third party technologies to advertise online and make ads more relevant to you.
Some of our pages are used for online services (such as making payments and submitting applications), which use 'session' cookies to login or progress through application stages, and are only present within the session. These cookies are strictly necessary to provide the service that the user has requested.
In addition to the cookies above, some third-party services we use also store cookies.
Some of our pages contain a Facebook share button, which sets a number of cookies if you are already logged into your account. For more information please see Facebook's Policy on Cookies, Pixels & Similar Technologies.
Advertising and remarketing
Heriot-Watt University uses third party technologies to advertise online and make ads more relevant. These third parties include media partners such as Google, Facebook, Twitter, Snapchat, LinkedIn, IDP Connect and TEADS who make use of remarketing cookies – both first party (such as Google Adwords and Google Analytics) and third party (such as DoubleClick) – to serve more relevant ads to users based on such users’ past visits to our website, whether those users are on our website or on other websites.
Remarketing cookies typically expire a maximum of 180 days from the time that the cookie is set or updated (whichever is the later).
|Google Advertising Services||Google serves Heriot-Watt's online advertising on Google sites and third-party sites based upon the hw.ac.uk content you have viewed.||https://policies.google.com/privacy/update?hl=en||https://adssettings.google.com|
|Facebook will deploy Heriot-Watt's online advertising across the Facebook platform based upon the hw.ac.uk content you have viewed.||https://www.facebook.com/about/basics||Facebook members can choose to opt out by adjusting their advertising preferences in their Facebook account settings. Guidance for members and non-members at https://www.facebook.com/policies/cookies/|
|LinkedIn Marketing Solutions will deploy Heriot-Watt's online advertising across the LinkedIn platform based upon the hw.ac.uk content you have been viewing.||https://www.linkedin.com/legal/privacy-policy||There are separate opt-out pages for visitors and members, both available from https://www.linkedin.com/legal/cookie-policy|
|Snapchat||Snapchat will deploy Heriot-Watt's online advertising on Snapchat based upon the .hw.ac.uk content you have been viewing.||https://www.snap.com/en-GB/cookie-policy/||https://www.snapchat.com/l/en-gb/cookie-settings/|
|Teads||Teads tracks anonymised cookie data to serve advertising, and to make adverts more relevant based upon the hw.ac.uk content you have been viewing.||https://www.teads.com/privacy-policy/||https://www.teads.com/privacy-policy/|
|Twitter will deploy Heriot-Watt's online advertising on Twitter based upon the .hw.ac.uk content you have been viewing.||https://twitter.com/en/privacy||Twitter account holders can adjust their personalisation and data settings across their devices. https://help.twitter.com/en/rules-and-policies/twitter-cookies|
|Xaxis||Xaxis tracks anonymised cookie data to serve advertising, and to make adverts more relevant based upon the hw.ac.uk content you have been viewing.||Xaxis Privacy Notice||Xaxis Privacy Notice - Opt out options|